Grower Stories #110: Sheila Dedenbach
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When It Comes to the Sweet & Cannabis Combo, Heavenly Sweet Wins
Sheila Dedenbach chat with our AskGrowers crew about their unique products that are taking the cannabis market by storm. We have discovered what inspired the owners to get into the industry and how the brand began its story. There are many products to find, from munchies and gummies to various treats, bars, and cannabutters. Dive in, but make sure you are ready for the sweet adventure this story brings.
Tia (AskGrowers) : What inspired you to get into the cannabis industry?
Heavenly Sweet Team : In 2008, the founder of Heavenly Sweet found herself in a northern California dispensary only to be appalled at the complete lack of quality edible products available. She found unlabeled, inconsistent, misshapen crispy rice treats utterly devoid of consideration for the consumer. This single moment of utter disappointment inspired her to embark on a mission to create and provide high-quality, consistently medicated edibles. After researching the most effective ways to infuse edibles while maintaining cannabinoid content, flavor, and appearance, she selected the tastiest Cannabis strains to complement various foods, she then employed her decades of confectionary experience in the creation of each Heavenly Sweet edible. Heavenly Sweet's goal has always been to create products that people love as much as we do. We prepare edibles for every day! Whoever you are and whatever kind of day you're having (great day, tough day, exhausting day, etc.), there is a product for you. We strive to make "edibles for all."
Tia : How did you start your brand? Tell us your origin story!
Sheila Dedenbach : I started Heavenly Sweet with just a few products: shaped chocolates were among my first SKUs. Our product menu grew as retailers began asking for additional items. They would ask, "can you make…." and of course, the answer was "yes, we can make that for you." Near the end of 2017, we had more than 100 different products on our menu, then had to select just our top-sellers and tweak them slightly for full compliance in the adult-use market.
Tia : What's your top-selling product, and why do you think it is so?
Sheila : Our top-sellers are our two strengths of cannabutter: 1000mg for adult-use and 2000mg for medical use, along with any of our cereal treats (fruity, berry crunch, cookies & cream, etc.), our savory crackers (chili lime, ranch, and sriracha), our Caramel Corn and our new fast-acting Gummies (the fastest edible on the California market at 5-7 minute onset!), those come in Juicy Berry (tart), Lemon squeeze (tart), Mango Passion (sweet) and Sweet Violet (sweet).
Tia : Can you tell how exactly you differ from others similar to your brands?
Sheila : I have always taken great pride in the quality of the products we manufacture and have instilled that same level of investment with my entire staff. I remind them constantly to consider the consumer and that they must part with their hard-earned dollars to acquire our products, so we must ensure that they always see the value over the monetary sacrifice. We put a lot of love into our products as we make products that we love too. Every item goes through rigorous quality control before ever making it into a package. We want to make sure it's beautiful, tasty, and effective.
Tia : On your website, you say that you make your edibles easy. How easy is it for you to make them? Do you have any specific approaches to making edibles?
Sheila : Making edibles easy means we make various always beautiful, delicious, and effective edibles for consumers. They don't have to compromise or question when they choose a Heavenly Sweet product. We have done all the hard work so that it is an easy choice for them.
Tia : What can you tell about your munchies?
Sheila : Our Munchies line is perfect for those new to cannabis edibles and those who are micro-dosing. They are great for anyone. All Munchies: Caramel Corn, savory crackers, and our Buddies line have approximately 1mg of THC per piece, so identifying your perfect dose is so easy. Also, Golden Rules of Edibles (a step-by-step dosing guide) can be found on our website www.heavenlysweet.com
Tia : What's the expiration date of your edibles?
Sheila : Each product has a unique best-by date printed on the back. We are in constant production, so check the product label.
Tia : Can you tell us more about your production line - specifically about the goods that aren't seen in every shop in this industry.
Sheila : I think many consumers are unaware that we make such a variety of products because each retailer can choose to carry certain products. The consumer may not see everything we offer. Our product lines are:
- Cannabutter - 1000mg and 2000mg (medical only)
- Treats - Berry Crunch, Classic, Cookies & Cream, Fruity, and Rocky Road
- Munchies - Caramel Corn, Chili Lime Crackers, Cookies & Cream Buddies, Lemon Buddies, Muddy Buddies, Ranch Crackers, and Sriracha Crackers
- Special Edition (seasonal) - Gingersnap Squookie, Peanut Butter Treat, Maui Waui Treat, Kringle's Krunch, and Fall to Pieces Treat
- Fast-acting Gummies - Juicy Berry (tart), Lemon Squeeze (tart), Mango Passion (sweet), and Sweet Violet (sweet)
- 420 Bars (4mg CBD and 20mg THC) - Cookies & Cream (white chocolate), Dark Chocolate Cherry and Milk Chocolate Crunch
Tia : Are there any cannabis brands in your state you appreciate and follow? Name them.
Sheila : We have the good fortune to be in Northern California, where we have MANY excellent brand manufacturers and those like us that manufacture for other companies.
You can follow Heavenly Sweet at:
Thank you so much, Heavenly Sweet team, for taking the time to do the interview. To learn more about them, head on over to their website.
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